Not Just a Drink — A Brand Experience.
Elevate your event with a signature cocktail that embodies your story.
Trusted by Instagram, the Brooklyn Museum, NYU, and McKinsey.
These aren’t drinks you’ll find on any bar menu.
We craft premium, story-driven custom cocktails and mocktails that make an impact and function as a mini brand ambassador in the glass.
Serve a Story Your Guests Will Never Forget.
Ideal for brands & event pros who want a drink experience that feels like an extension of their brand’s identity.
YOU'RE IN THE RIGHT PLACE IF,
- You want guests to have an unforgettable impression of your brand, event concept, or the honoree.
- You’re done with cookie-cutter bar menus that could belong to any event.
- You want your event’s signature drink to feel personal, one-of-a-kind, and luxurious.
Custom Drink Package Can Include:
- A custom cocktail or mocktail recipe that tells your brand or an honoree's story
- Bespoke signage turning your bar into a storytelling stage
- Digital or print symbolism-meets-recipe keepsakes
- Editorial-style photos for promotional use
- Bar consultation, catering/venue support, full bar service, and more!
Imagine your guests holding a glass that feels like a work of art. A cocktail or mocktail that not only delights the senses but tells your story. That’s what we create.
THE COCKTALE CREATION
Blending History & Mixology
We will conduct a deep dive into your brand’s history and consider how aspects of the story can translate into ingredients, dictate the drink's appearance, and its name.
The Craft of the Cocktail
We will hand the audit to one of our expert mixologists to craft a delicious, story-packed cocktail that looks and tastes fantastic.
The Grand Reveal
Once the recipe is complete, we write an engaging story that captures the inspiration behind every element of the drink.
THE COCKTALE HOUR EXPERIENCE
Immortalizing the Story
We offer creative ways for guests to discover how these recipes celebrate your brand's legacy.
- A branded bar sign/takeaway card featuring the recipe, high-level symbolism, and a QR code linking to the full drink story.
- A history-meets-recipe "cocktale" book for your guests to immerse themselves in the story and recreate the drink at home.
Spirited Storytelling
During our “Cocktale” or “Mocktale” Experiences, founder LaShana Daniels, or a spirited storyteller, walks guests through the symbolism woven into each drink while reinforcing your brand’s voice.
Past Event: New York University's Storytelling Summit
- At NYU’s Storytelling Summit, founder LaShana Daniels introduced The Torchbearer cocktail, a story-driven creation that had guests lining up for Instagram photos.
Past Event: Instagram's Black Visionary Award Luncheon
- Instagram commissioned the Visionary in Full Bloom Mocktale for an award luncheon at the Brooklyn Museum, designed to honor the stories of the five 2022 Black Visionary Award winners, the event's floral theme, and Instagram's signature colors.
We don’t just make drinks, we craft liquid stories that bring history, culture, and your brand’s voice to life.
Do It For The Cocktail Culture is a Black woman-owned boutique cocktail consultancy.
- Founded by LaShana Daniels, also known as the Libation Librarian, DIFTCC partners with brands to design cocktails that define events.
Our team of expert mixologists, writers, and event pros crafts drinks that become the highlight of an event.
- Our promise: Every cocktail we design is more than a beverage. It’s a cultural touchstone and an experience your guests will rave about long after the occasion.